The third and final aspect of the 3S System is support, which is all about keeping your customers happy and engaged long-term. In this section of the book, we will explore ways in which small business owners can provide ongoing support to their customers, including educating them about their product or service, upselling, cross-selling, and leveraging referral and affiliate programs. Additionally, we'll discuss ways to use newsletters, email campaigns, and other communication channels to stay connected with your customers and build lasting relationships with them. The goal of this section is to provide strategies and tactics to help small business owners retain their customers, increase customer loyalty, and ultimately drive business growth. Insipre, Educate, Engage, and Promotion related to your products and/or services.